Certified Professional Photographer (CPP) Practice Exam

Soft lighting is effective in product photography primarily because it reduces what?

1. Reflections

2. Details

3. Shadows

4. Brightness

The correct answer is: Shadows

Soft lighting is particularly effective in product photography because it minimizes shadows. When light is diffused, it creates a more even illumination across the product, which leads to softer, less harsh shadows. This is crucial in product photography, as strong shadows can detract from a product's features and details, making it less appealing to potential buyers. By reducing shadows, soft lighting helps to ensure that the focus remains on the product itself, highlighting its textures and colors without the distraction of deep contrasts or dark areas. This technique allows for a more flattering and realistic representation of the product, which is essential in advertising and marketing contexts where the goal is to attract consumer interest.