Certified Professional Photographer (CPP) Practice Exam

What is the purpose of using soft lighting in product photography?

1. To create harsh shadows

2. To enhance product textures

3. To showcase the product without unwanted shadows

4. To reduce glare on surfaces

The correct answer is: To showcase the product without unwanted shadows

Using soft lighting in product photography serves the primary purpose of showcasing the product without unwanted shadows. Soft lighting diffuses light and helps to evenly illuminate the product, creating a gentle, pleasing effect that minimizes harsh contrasts and shadows. This technique is particularly beneficial in highlighting the details of the product without distracting elements that can detract from its features. When shadows are minimized, the viewer's attention is drawn directly to the product itself, making it easier to appreciate its design and characteristics. This approach is often employed in commercial photography, where the aim is to present the product attractively and clearly for potential customers. While other options may touch on relevant aspects of lighting effects, they do not encapsulate the primary advantage of using soft lighting. For instance, while soft lighting can help enhance textures to some degree, the main focus is more on clarity and minimal shadow, which is why the correct choice emphasizes the reduction of unwanted shadows in showcasing the product. Similarly, although reducing glare can be a benefit, it is not the principal aspect associated with soft lighting in product photography.